The year was 1933. America was beginning to awaken from the long national sleep of Prohibition. The Volstead Act had not yet been repealed when two enterprising businessmen named Jerusalem and Rode began creating cocktail mixes in their Chicago storefront. In the city of Al Capone and Elliot Ness, Jerusalem and Rode weren’t interested in obeying the rules. Seven decades later, JERO, the brand they gave their names to, continues to break the rules with the introduction of the shape of things to come: JERO’s new one-liter plastic bottle. “For years, JERO has been known as ‘The Choice of Professional Bartenders,’” explained Troy Woodrow, Director of Sales and Marketing at Beverage Specialties Limited, which bottles and markets JERO mixes. “With a new lightweight, PET bottle and one-hand pour spout, JERO’s new packaging is easy to pour and store. Even if you’re not a professional bartender, you can mix cocktails like one.” JERO will have a full line of cocktail mix flavors available in the new packaging, including Margarita, Strawberry Daiquiri/Margarita, Piña Colada, Old Fashioned, Sweetened Lime Juice, Triple Sec, Grenadine and Sweet & Sour. JERO Bloody Mary mixes will continue to be available in traditional glass packaging. That’s not the only big news with the JERO brand. The brand’s identity has been updated to match the packaging and JERO, long a cult brand in the upper Midwest, will now receive national distribution. “We’re pricing JERO very competitively,” Woodrow added. “It’s time the entire country learned what our loyal customers in the Midwest have always known about JERO.” In the spirit of good times and sophistication that was Chicago in the 1930s, JERO is proud to offer the timeless quality of America’s first cocktail mixes in an easy-to-use package that is the shape of things to come.